兵庫デスティネーションキャンペーン 経済効果314億円
2023年 7月1日から9月30日にかけて行われた「兵庫デスティネーションキャンペーン」において、兵庫県内延べ宿泊者数は4,032千人泊。TA サイト「じゃらん net」「楽天トラベル」にて、兵庫県内宿泊施設と連携して「兵庫テロワール
旅プラン」を造成し、客単価平均は同時期の兵庫県平均の約2倍を記録し、経済波及効果は314億円となった（兵庫県立大学地域経済指標研究会）。
JRによる、兵庫観光を推薦する宣伝だけではなく、姫路城、異人館、神戸リゾートクルーズと、JR周遊券などをセットした、おトクなきっぷを10種類発売。企業コラボ、観光列車、食プロモーションなどを複合的に実施した。期間限定の商材も多かったため、経済効果の算出も実測値で行えたと推測される。
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